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Tuesday, December 17, 2013

Help All Animals: Live by the Law of the Paw

Our pets are so good to us, and a new initiative by the American Humane Society is asking pet owners to take that love and devotion and return it to their pets.

The initiative, called "Law of the Paw," asks pet owners to pledge to do three simple things. First, adopt -- adopting from a rescue or shelter reduces euthanasia rates. Second, spay and neuter to prevent unwanted litters of puppies and kittens. And third, make sure your pet wears a current ID, so if he ever gets lost, he won't end up in a shelter.

The centerpiece of the program is a short film developed by creative agency Carmichael Lynch. It follows the journey of a stray dog named Magpie, who makes her way from the scary and cruel streets to a caring shelter and, finally (spoiler alert!) to a loving home, all from the dog's point of view.


View the original article here